Why content stalls
On Monday the marketing lead promises three posts, a blog article and a promo video. By Wednesday there’s one post, the article is sitting in drafts, and the video needs a camera operator, an editor and a voice actor. Friday evening, the post still hasn’t gone out because the person who owns it has gone home.
It’s rarely about effort. Content usually runs on a pile of disconnected tools: a spreadsheet for the plan, one AI tool for copy, another for video, a third for voiceover, and manual posting to every network. CONTENTUS turns that chain into one workflow, from idea and plan to finished video and scheduled post.
How CONTENTUS connects to the rest of PRANUS
Your content lives next to the rest of the business, not in a marketer’s private tab.
- Company knowledge. Facts about services, pricing and terms come from the MEMUS knowledge base, so an article doesn’t promise something the company doesn’t offer.
- Leads from social. When someone messages you after a post, the conversation lands in the CONNECTUS shared inbox and the lead goes into your CRMUS pipeline.
- Your website. Articles and assets can be published on a site built by WEBUS from the same company knowledge.
- Tasks. Reviews, approvals and deadlines run through TASKUS, so you can see who’s drafting, who’s approving and what’s blocked.
What the AI does
Writes. SEO articles grounded in keyword research: CONTENTUS picks the search phrases, researches the topic and structures the piece around them. Posts and scripts follow your brand voice.
Shoots and edits. AI generates several takes of each scene, you choose the best, and the video is assembled. Slides and motion graphics are built on an open rendering engine, and an avatar presenter stands in for a shoot day.
Narrates. Voiceover in English, Russian and Uzbek for videos, explainers and presentations.
Publishes and listens. Content goes out to Telegram, Instagram, TikTok and YouTube on schedule. A Telegram DM agent replies to people who reach out and flags likely buyers. A/B tests show which variant performs better, and comment analysis surfaces recurring pain points to feed your next plan.
We chose the video assembly stack with licensing in mind and removed components that restrict commercial use.
A week with CONTENTUS
Monday. The calendar shows two posts, an article and a promo video for the week. The article already has its target keywords and an outline; the posts have drafts in your brand voice.
Tuesday. You edit the article and describe the video in a few sentences: topic, audience, mood. AI generates several takes per scene, you keep the best ones and add a voiceover.
Wednesday. Your manager approves everything in a single task instead of chasing files across five apps. Approved pieces drop into the schedule.
Friday. Posts and the video go live on their own, on every connected network. People who reply in DMs get an answer from the agent, and serious buyers are handed to a rep.
Next Monday. CONTENTUS shows which variant performed better and lists the questions and complaints that came up most in comments. That’s your next plan, ready to go.
Getting started
Setup starts with describing your brand voice and connecting your social accounts. Then you build a first monthly content plan, and CONTENTUS drafts every item on it. If you’re rolling out PRANUS as a whole, the onboarding agent fills the knowledge base first, so your content is based on real facts about the company from day one. See the implementation page for how rollout works.
Who it’s for
- Marketers and social media managers running several channels who want to spend time on ideas, not on copy-pasting posts.
- Owners of small companies without a marketing team who still need a steady publishing rhythm.
- Multilingual businesses that publish for audiences in more than one language.
See a content plan and a video build in action in a PRANUS demo.